Business Directory

Located in the center of Midtown, you will find Ruidoso's most unique store. You won't believe your eyes! Over four thousand square feet of the most unusual gifts and treasures to be found anywhere.Specializing in Native American Jewelry, Kachinas, and Pottery. The largest...

It doesn't cost a million to look a million at Illusions of New Mexico!  Featuring southwest home decor and furniture, clothing from S-2XL, turquoise and costume jewelry, and your new favorite candles.

Roots NM is a garden cocktail party reimagined. Think of a plant store with a funky fun vibe. They carry lots of home bred New Mexico made products and support local artisans, love adult libations, and believe plants are crucial to a healthy home and a balanced life.

Residential and commercial sales and property management offering friendly and professional services with personalized attention to the details that matter to YOU! Do you want your vacation home managed or are you looking to buy or sell? Call Alyx Duncan, Qualifying Broker,...

The Fusion of Beauty & Science Looking and feeling great will always boost your self-confidence. When you want to improve your aesthetic appearance, turn to Dr. Stephen A. Rath and his team at Fusion Medical Spa for advanced cosmetic treatments and innovative...

Desert Opals and Fine Jewelry is a charming jewelry store specializing in exquisite opals, gemstones, and sterling silver pieces, including delightful children's jewelry. Many items are handcrafted and globally sourced gemstones make this jewelry unique.Visitors are sure to...

Since 1975, Mountain Arts Gallery has featured the finest in Southwest and Western art and décor, including original works by owner Teri Sodd and many other well-known artist. Specializing in pastel portraits, Teri Sodd portrays the realists expression and feelings...

Casa Decor offers the largest selection of handmade, Rustic Mexican furniture, as well as multiple Customization options. They also carry a large assortment of Home Décor and genuine Mexican Talavera in a variety of styles and affordable prices that will have you...

Books Etcetera is Ruidoso’s only independent bookstore for new books and bestsellers. They also have a large selection of gifts, games and toys.   Books Etcetera is one of the largest retail stores in Ruidoso. Whether you are shopping on line or at the...

Enjoy a Fabulous Chuckwagon meal in Ruidoso, New Mexico at Flying J Ranch!   Great food and excellent family entertainment! Since its opening some 35 years ago, we have fed and entertained over 1 million guests! We have pony rides for kids, an 'old west...

Simple Sugars is your one-stop midtown sweet escape! Featuring self-serve frozen yogurt, boba tea, gifts, and candy. Discover unique gifts for kids and adults in our colorful candyland with a fresh new look. Under new ownership! Come experience the sweetness!

Whether you are motivated by sustainable, affordable shopping, luxury items or anything in between, Consign and Design has you covered.  From home furnishings and art to bags, jewelry, apparel and so much more, you’re sure to find something for you, your friends...

Indulge in delightful dishes, fresh coffee, artisanal cocktails, beer, wine, and spirits. Whether it's a mimosa brunch on the patio with friends or a relaxing evening, Tina's offers a delightful dining experience. Featuring live music most Friday nights.

Blue Lotus Day Spa – Seven treatment rooms overlook the Rio Ruidoso in which you can receive Massage Therapy, Facials, Hot Stone, Couples Massage and more from highly skilled and licensed therapists. We use and sell organic products, including the luxurious Aveda...

Anaheim Jacks offers mild to WILD burgers, fresh hand-breaded chicken, fried catfish, house made apps, and local green chile favorites. Come enjoy a casual, fun atmostphere at Anaheim Jacks!

Sabor means taste...And that is exactly what we are all about! Whether you are looking for a spicy salsa, a unique sauce or a luscious jam or jelly, Sabor has a flavor that suits your culinary tastes. At Sabor, we invite you to sample all of our great products on the spot....

Visit this log cabin to view DJ and Kelly’s designer collection of Native American jewelry in 14K gold and sterling, precious and semiprecious gemstones; specializing in quality domestic turquoise. Regular HoursMon – Sat 10:00 am – 5:00 pmSun Closed

Michelle's has been perfecting the shopping experience for the discerning, fun loving woman for a 32 years. We offer a kid glove approach to personalize our contact with each and every person who walks through the door, clicks on our website, or phones....

Residential and commercial landscaping design and construction in Ruidoso and Lincoln County area, specializing in Artistically Crafted Landscapes, Nativescapes, Xeriscapes, Water Features, Irrigation Systems/Maintenance, HOA and/or Landscape Maintenance, Tree Thinning/Pine...

With made-from-scratch food, unbeatable hospitality and service, and everyone's favorite Salad Wagon, featuring over 50 fresh vegetables, fruits, pasta, salads, and puddings, K-Bob's has the comfort food you've come to know and love. For the last 50 years, their mission has...

Ruidoso’s newest restaurant has a delectable menu with brunch, tex-mex, BBQ, and mouthwatering fried chicken.  Stop in during your next visit and catch their various specials to try some of the best food around! Find Torino’s just before you get to the...

Spanish Stirrup Rock Shop is a rock hounders' paradise with rough, cut, slabbed, cabbed, and polished rocks of all types. They specialize in Thundereggs from the local area and dig all of their own material in New Mexico. They currently have 10 active deposits and do all...

As the country’s southernmost ski area, Ski Apache offers the best warm-weather powder skiing in the world with snowmaking on 33% of the mountain. The slopes offer a mix of wide beginner slopes, tough bump runs, a huge bowl, nice cruising runs, and a terrain park with...

Casa Blanca has your favorite mexican, tex-mex, and southern new mexican dishes! Try their famous green chile strips and margaritas, or enjoy classic chicken fajitas and enchiladas. You really can't go wrong with any dish you have your eye on! Casa Blanca offers catering...

Lincoln County Medical Center and its outpatient clinics provide a wide range of medical services for Ruidoso and the surrounding area. As a community-based hospital we take pride in caring for residents and visitors by offering emergency, inpatient and outpatient healthcare...

Byrd's Nest Gifts has stylish clothes, accessories, and shoes in addition to a great plus size selection! Follow them on Facebook and Instagram to find the trendiest fashions. See something you love? Send a message or email to purchase!  

Skip breakfast and regretting it? From mixed berry parfaits and bagels to delicious breakfast sandwiches, Cory's has you covered.  And, if you enjoyed breakfast, just wait till you try their lunch specials. Whether you want a burger, sandwich, quesadilla or salad,...

Leathers with Style by Texian Leathers has the perfect accessory you've been searching for! Their selection of southwestern bags, wallets, and accessories offers something for everyone, and you'll LOVE the high quality leather goods available.

Upper Canyon Lodging Co. (UCLC) is Ruidoso’s premier property management group, we specialize in 'lodge-style' properties that include a wide variety of cabins situated at historic locations. We also manage over 50 individual cabins ranging from romantic studios to...

J Roberts in Midtown Ruidoso has the cutest, trendiest boutique styles! You'll find the best clothes, shoes, accessories, and giftable items in store or online. It's "That place we love" for a good reason!  

Parts Unknown is for people who love an upscale shopping experience with an attitude towards adventure, travel, leisure, sports, and the great outdoors. We believe that retail therapy is one of life’s greatest pleasures, which is why we’ve created a unique...

Alto Cafe has homestyle cooking with a small town atmosphere. Voted the 2023 "Best Cafe" in the Best of Ruidoso People's Choice Awards, they have classic favorites like burgers, catfish, and breakfast options including biscuits, gravy, and huge hotcakes. A great choice for...

Presents the Mountain Home Collection...Ruidoso's Largest Full-Service Real Estate Brokerage. Whether you are buying or selling, our team is here to help you with over 17 agents. We also offer full service property management of long term and nightly vacation rentals to help...

Candles * Chimes * Incense * Gifts. Offering a wide variety of Yankee and Woodwick candles, Camille Beckman lotions, Woodstock chimes, incense, and a great selection of snacks and sauces. Over 26 years in the same Midtown location. Pet friendly so come on in for a...

One of Ruidoso's oldest shops.  John and his staff and happy to help you find the perfect gift from their large selection of Native American jewelry, handmade knives, local metal art, and much more! Come by or give us a call.  Gift certificates are alway...

The Perfect Gift with Algodones Distillery curates unique finds and hand created offerings of some of the most unique and thoughtful of gifts. But wait, there's more! Also featuring Algodones Distillery, they offer a tasting room serving hand crafted spirits, cocktails,...

Santa Fe Furniture has over 30 years of experience in the industry. They offer a wide selection of high-quality furniture from around the world at affordable prices. Committed to providing the best customer experience, Santa Fe Furniture & Gifts LLC prides itself on...

Since 1972, the Tanner Family has worked directly with the Native People to bring their art and jewelry to the marketplace. The tradition continues here in Ruidoso with Lynn Tanner, a fifth generation Indian trader and his wife, Kathy Dawn.

If your heart sings for Chile, brace yourself for Hatch Chile World! The Lytle family has grown chile in the Hatch Valley since 1931 and are considered to be the original chile growers that have helped make Hatch, NM the Chile Capital of the World. Shop online or stop by...

Built for the Nomad at Heart. We’re a mountain lifestyle retailer and carry brands like SANUK, Life Is Good, Rep Your Water, Lamo, Perfect Storm, Proof Eyewear, Stance Socks, and a local exclusive brand... NOMAD.

Welcome to the club! Texas Club offers choice cuts, fresh seafood, fine wines and cocktails. Originally a private residence, Texas Club began operating as a restaurant in 1974. Today, Texas Club features some of the best food in town, plus live music! Make reservations,...

Great American and Mexican food awaits and Garcia's Cafe! With fresh ingredients sourced locally and a diverse menu, you're sure to love what they have to offer. Garcia's offers daily specials and is now serving beer, wine, and margaritas!

White Mountain Pottery is southern New Mexico's premier ceramics gallery showcasing contemporary handmade pottery from local and national artisans. Since 1975, their mission has been to connect customers to a carefully curated selection of ceramic art. For gift cards,...